Course Syllabus : Digital Marketing
Digital Marketing Training in Jaipur at ETHICAL HACKING TUITION CENTER
Module1.Basics of Websites & Digital Marketing
Fundamental of Digital Marketing : Concept, Scope,Areas to Explore
HTML Basic Tags
Builiding Websites on Weebly, Wordpress & Blogger
Module 2.SEO - On Page Optimization
Broken links,Backlinks
W3 Errors
Keyword research & optimization
Heading Tag Optimization : Reporting, Suggestion and Implementing
Backlinks
Titles & Meta Descriptions
Website Content Optimization
Meta & Title Tags Adjustment
XLM Site Map Setup
Robot.txt Validation
Google Analytics and Webmaster Tool Setup
SERP - rankings on google
Plugins Installation and Monitoring
Heading Tag Optimization : Reporting, Suggestion and Implementing
Duplicate Content Reporting
Duplicate Content Rewording/ re writing using seo target keywords
Plugings & Internal Linking
Permalinks Optimization :Reporting, Suggestion and Implementing
Module3.SEO : Off-Site Optimization
Submission to Major Search Engines
Submission to Major Online Directories
Submission to Country Wise Directories
Social Media Bookmarking
Article Submission
PDF,PPT, Image Submission
Blog Commeting
Guest Blogging
Blog Submission
Classified Ad Submission
Module 4.Paid Advertising : Email Marketing, FB Marketing & Google Adwords
Facebook Marketing : Ad Plan, Ad Setup With banner Images, Monitering & Reporting( 1 Ad : Website Conservsion, Apps Installation , Promote Page Etc)
Google Adwords : Search Ads Type : Keyword Research,
1 Campaign, 2 Adgroups, 5 Ads. Display Ads : 2 Banner Graphics keyword Research, 1 Ad Group, 2 Ads.
Email Marketing : Content Writing as per Offers, services & Discounts, Custome Template Building, HTML Conversion, Use of Emailing Software : Account Creation, Creating Customer List, Sending Emails
Module 4.Social Media Optimization
FACEBOOK: Custom Graphics and Setting Profile with about/ hours and other information of business: For your Social Media Account : facebook business page
Google business profile & Page: with custom graphics and setting up profile with proper information
Twitter business profile & Page: with custom graphics and setting up profile with proper information
Pinterest : making account, creating 5 boards, entering board description with keyword rcih descriptions, pinning 5 images to begin with, so 1 each in each board
Instagram: creating account and updating profile
You tube optimisation, creating account/ channel if you don’t have one, optimise the channel description and other work as per you tube channel checklist
Linked in prfile creation, optimisation
Social Media Content Creation and Posting : 5 Social Media Platform: 2 post for each platform and 1 Image Post and 1 interesting post found related to the business you are in on web and shared on your page each day. Along with :Commenting, Follows, Likes, Shares,
Youtube Optimization
Pinterst Posting , pinning, re pinning,
Module 5: Reporting and Monitoring
SEO REPORT/planInitial website ranking and evaluation report
Analytics report and webmaster report
Adword Report, Fb Insight
Marketing Media Audit Report
SERP Report
Competitor Analysis Report (Media Audit Report)
Trainer Profile
Ms SATISH TIWARY
Tutor Interaction
Classroom Training
